Knowledge Is Power: Using Facts & Trends To Drive Your Business

Introduction to your Trend course.

How to make Google (or other search engine) your key research tool.

Understanding who your current and potential customers are.

Understand your workforce. To keep good customers you have to keep good employees.

Where have you been? Where are you? Where do you want to go?

Understanding competition as well as you understand your customers.

Who you compete with goes beyond direct competitiors.

Going beyond what’s happening locally, understanding your industry and global trends.

Wrapping up your Knowledge Is Power course.